All of the following are major trends anticipated by

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29. All of the following are major trends anticipated by Reebok, EXCEPT which one? a. Increasing involvement of women b. The extension of athletic footwear to street and casual wear c. The aerobic exercise movement d. The running boom 30. The tendency to prefer products or people of one’s own culture is called:
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31. When the German soccer team won the 1954 world cup wearing Adidas shoes with interchangeable spikes, they created what important facet of Adidas strategy with their success? 32. What is it called when changes in price of one product effect the demand for another item? 33. In the context of means-end chain, these are immediate psychological outcomes of product use: a. Attributes b. Psychological benefits c. Functional consequences d. Instrumental values 34. Your company manufactures chairs, the cost associated for each chair are wood for $15, nails for $2, and paint for $3. Labor is $10 per hour, and it takes two hours to make the chair, the cost of electricity for one month is $500, the cost of rent is $3000. If the company produces 300 chairs for the month of January what is the total amount of the variable costs? 35. Break-even is:
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36. Reebok lost market share to Nike due to their relationship with a key retailer, Foot Locker. What did Foot Locker want from Reebok?
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  • Spring '08
  • billthompson
  • Athletic shoe, Reebok

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