technology is inaccurate due to an incorrect algorithm or technical flaw, they face possible errors in their reporting which would damage the company’s reputation and result in fees for false reports. Prioritized List The Boston Beer Company, Inc. must prioritize the political factor of the three-tier system . This can be accomplished through good relations with distributors to avoid potential contractual issues. Another way to approach this issue can be through active involvement with
18 FINAL PROJECT state legislation to change the system to the advantage of the company. Though this system has been long-standing, change is always possible to benefit brewers. Whether it’s changing the laws regarding the unfair and sometimes vague contract requirements or advocating to remove the middle-man the company should investigate the advantages to being a part of the legal changes. The company must address the economic factor of industry taxation at the federal level. The lower excise taxes may not be permanent, and they must prepare for the possibility that the Craft Beverage Modernization and Tax Reform Act may not become permanent in 2019. Being an active voice in favor of making the reform permanent or advocating for more reform is important for a craft brewery the size of Boston Beer Company. The company must address the social factor of consumer attitudes and opinions. Though they swing in favor of the craft beer industry as previously discussed, influencing society to perceive craft beer as the superior beer is important to continue the popularity and sales. The company must address the technology factor of cybersecurity. As previously discussed, a cyberattack on the company could not only cost the company a great deal of company but it could also cause a loss in consumer trust if information is compromised. The best way to address this is to continuously assess the quality of the cybersecurity used, and look into expanding their IT department or hiring an outside company that is reputable to protect their technology. Readiness Based on external factors, Boston Beer Company is ready to compete in their market domain. This is largely based on the company’s current financial standing with no debt, plans to expand products to a larger consumer base, and ability to continue to acquire smaller popular
19 FINAL PROJECT breweries (The Boston Beer Company, 2018). The company is also the second largest craft brewer, which puts them at an advantage over smaller brewers (Brewers Association, 2019). In areas that craft breweries will face a crisis or setback, the company can overcome with their financial resources. III. Opportunities and Trends Entrepreneurial Opportunities The Boston Beer Company, Inc. is number 4 out of the top 5 brewing companies in the United States and is number one in craft brewing beating out Yuengling and Son Inc.
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- Fall '16
- keith rieger
- Test, Brewing, The Boston Beer Company, Brewery, Microbreweries, The Boston Beer Company, Inc.