A firms decisions regarding channel type market exposure and kinds of

A firms decisions regarding channel type market

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154. A firm's decisions regarding channel type, market exposure and kinds of intermediaries would fall under the marketing mix variable of A. Product.B. Place.C. Promotion.D. Price.E. People. 155. The ______ area of the marketing mix is concerned with decisions about getting the "right" product to the target market when and where it's wanted. 156. "Place" is concerned with: 157. "Place" is concerned with: full file at
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Full file at - Marketing-Strategy-Planning-Approach-18th-Edition-by-Perreault 158. "Place" is NOT concerned with: A. storing.B. intermediaries.C. transporting.D. channels of distribution.E. sales reps. 159. "Place" is NOT concerned with: 160. Hewlett-Packard sells personal computers through specialty computer stores, electronics superstores, and its own Internet site. The marketing mix variable that is being considered here is: 161. Scott Paper uses many intermediaries to reach its target markets; Citibank uses none. Which of the marketing mix variables is being considered here? full file at
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Full file at - Marketing-Strategy-Planning-Approach-18th-Edition-by-Perreault 162. Any series of firms or individuals that participate in the flow of products from producer to final user or consumer is known as: A. customer service.B. a packaging line.C. a production line.D. a channel of distribution.E. mass marketing. 163. A "channel of distribution":
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