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154. A firm's decisions regarding channel type, market exposure and kinds of intermediaries would fall under the marketing mix variable of A. Product.B. Place.C. Promotion.D. Price.E. People.155. The ______ area of the marketing mix is concerned with decisions about getting the "right" product to the target market when and where it's wanted. 156. "Place" is concerned with: 157. "Place" is concerned with: full file at
Full file at -Marketing-Strategy-Planning-Approach-18th-Edition-by-Perreault158. "Place" is NOT concerned with: A. storing.B. intermediaries.C. transporting.D. channels of distribution.E. sales reps.159. "Place" is NOT concerned with: 160. Hewlett-Packard sells personal computers through specialty computer stores, electronics superstores, and its own Internet site. The marketing mix variable that is being considered here is: 161. Scott Paper uses many intermediaries to reach its target markets; Citibank uses none. Which of the marketing mix variables is being considered here? full file at
Full file at -Marketing-Strategy-Planning-Approach-18th-Edition-by-Perreault162. Any series of firms or individuals that participate in the flow of products from producer to final user or consumer is known as: A. customer service.B. a packaging line.C. a production line.D. a channel of distribution.E. mass marketing.163. A "channel of distribution":