A more detailed description of our approach is below

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our vision, strategy, and organization, and we look forward to continue doing business. A more detailed description of our approach is below. Vision Statement: Our vision is to provide the best, most innovative products to meet the needs of our technology centered customers. Strategy: Ferris aims to offer premium products for technology oriented customers. Our brand will offer exceptional value by leading the market in performance and size innovations. There may be other competitors that pursue similar strategies, but not everyone will decide on this strategy. Others may take a niche strategy or a cost leadership strategy. Our strategy will capture the leading edge of the market. Ferris will capture those willing to pay higher prices for more innovative, better performing, and smaller products. Our strategy requires significant investment in R&D to keep our products fresh and exciting. Our products will be distinguished by excellent design, high awareness, easy accessibility, and new, innovative features. Our strategy will present a challenge to implement because we must achieve a sustainable competitive advantage through developing new, innovative products in the high, performance, and size that will require more effort and time to bring to market. Also, we will have to devote resources to creating awareness and advertising. Our strategy may take a little longer to implement than other strategies more aligned with broad differentiation or cost leadership.
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  • Fall '10
  • aksha
  • Management, Decision Making, long term debt, quality products, Ferris, Caitlin Vodopia Dustin Clevenger Ketan Patel Brandon Owen Joshua Thomas

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