Assume the invention of a competitively priced

4. Assume the invention of a competitively priced synthetic fuel that could supply 25 percent of
U.S. energy needs within 20 years. In what major ways might this change the external
environment of U.S. businesses?
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Chapter 04 - The External Environment
5. With your instructor’s help, identify a local firm that has enjoyed great growth in recent years.
To what degree and in what ways do you think this firm’s success resulted from taking
advantage of favorable conditions in its remote, industry, and operating environments?
6. Choose a specific industry and, relying solely on your impressions, evaluate the impact of the
five forces that drive competition in that industry.
7. Choose an industry in which you would like to compete. Use the five-forces method of
analysis to explain why you find that industry attractive.