Practice approach to tourism and events which will

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Chapter 25 / Exercise 16
Electrical Wiring Residential
Mullin/Simmons
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practice approach to tourism and events which will restore its leadership in this important pillar of the Queensland economy” Marketing goals The Queensland Government has set a goal to achieving $30b in overnight visitor expenditure per annum by 2020. The international market ILSC Business School BSBMKG416 Assessment V1 0117 9
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Electrical Wiring Residential
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Chapter 25 / Exercise 16
Electrical Wiring Residential
Mullin/Simmons
Expert Verified
According to Queensland strategic marketing plan, International markets is an big opportunity for the state, although they represent a significant part domestic visitors have more frequency.The importance of international visitors is that they tend to stay longer and spend more than nationals Centered on that, I choose Brazil as the target country and on what the marketing activities will be constructed. Potential Activities The potential marketing activities that would bi promoted in Brazil as fallowing: Radio add: Make an add or a talkshow to talk more about Queensland and what to do. Internet add: Internet is the bast way reach people worldwide from all genders, the ass can be promoted on Facebook or any other social media. Folders of Queensland Tourism for Brazilian Travel Agencies TV: In Brazil exist specific cable channels and talkshows where people are persuaded to travel and go around globe. Make a TV commercial would woo the target or prospects in interest Travel Agents: as the folders in travel agencies, it is a good way to reaches people who really wants to travel. Magazine add: hire a page saying about the tourism in Queensland ILSC Business School BSBMKG416 Assessment V1 0117 10
Activities Facebook Ad: Nowadays Internet is the easiest way to reach a huge amount of people at once, the internet is globally which help us to communicate not just with Brazilians in potential but also more people that could be in touch. Also an social media ad is reasonable cheap if you compare with others communication ways. Facebook can be used to promote activities, its a famous social media and is the most used in Brazil. Ad Tools can be used on Facebook to filter people that are interesting in travel or potential targets to maximise the amount of people is intended to be reached ILSC Business School BSBMKG416 Assessment V1 0117 11
TV commercial on cable TV: Brazilians tend to watch tv five days a week, soup operas and talkshows are watched for millions of people around the country, the commercial time is famous for Brazilians advertisements being creative and good. Cable TV is expensive in Brazil, people that hire this service have a high purchasing power and we consider that this audience suit us better to promote Queensland. Sport TV is famous channel in Brazil wich broadcast sports activities, travel journeys and adventures.This is a good way to catch people seeking for a new adventure that it will be travel to Queensland. In QLD there are a lot to offer to these public.

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