Fisher R 2012 Getting to Yes Negotiating an agreement without giving in London

Fisher r 2012 getting to yes negotiating an agreement

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Fisher, R. (2012) Getting to Yes: Negotiating an agreement without giving in. London:Random House Publishing.Klaff, O. (2011) Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal. New York: McGraw-Hill.JournalsJournal of Small Business Management. Oxford: Wiley-Blackwell (ISSN)1540-627XThe Institute for Small Business and Entrepreneurship (ISBE) website: Page 9 of 12
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Please click on the link to see Pearson Course Specification:-Nationals/Business/2016/Specification/btec-higher-nationals-business-specification.pdfLearning Outcomes and Assessment CriteriaPassMeritDistinctionLO1Evaluate possible sources for a new and innovative business ideaD1Critically evaluate the benefits and drawbacks of different approaches and sources that can lead to the identification of entrepreneurial ideas.P1Determine and evaluate different sources of entrepreneurial ideas and innovation providing specific examples.M1Provide a detailed evaluation of Drucker’s 7 sources of systematic innovation providing specific examples.LO2 Explain the choice of a specific entrepreneurial idea for investigation and the market gap that it addressesD2Critically evaluate a specific entrepreneurial idea based on appropriate interpretation and investigation of the competitive market place.P2Explain the rationale and the market gap for a specific entrepreneurial idea using relevant tools and techniques to supportyour choice.M2Provide justification of how a specific entrepreneurial idea fills a market gap using differenttechniques for gap and competitive analysis.LO3Use primary and secondary data to identify market potentialD3 Analyse appropriate specific sources and methods of data to providejustified business objectives and identify market potential.P3Present data needed to support gap analysis in the evaluation of a specific entrepreneurial idea.P4Interpret data appropriately to provide evidence of market potential.M3Justify specific sources and methods of data collection chosen and how data relates to identifying market potential.Page 10 of 12
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LO4 Evaluate the entrepreneurial idea in the context of the market and competitors and make an assessment of potential viabilityD4Formulate valid conclusions and justified recommendations on how a specific entrepreneurial idea can be developed, managed and sustained within the competitive market place.P5Apply a SWOT framework to collate evidence to support an objective assessment of aspecific entrepreneurial idea.P6Evaluate the competitive and market environments in which theidea will be launched to assess potential viability.M4Critically evaluate a specific entrepreneurial idea in the context of the marketplace and competition. Page 11 of 12
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