It is with nostalgia that we boycott the videostore

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It is with nostalgia that we boycott the videostore and insist upon seeing movies on the big screen. The producers of the visual culture of tomorrow are the camera- women, video/film editors, city planners, set designers for rock stars, tourism packagers, marketing consul- tants, political consultants, television
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Visual Culture Questionnaire producers, commodity designers, lay- out persons, and cosmetic surgeons. They are the students who sit in our classes today. What is it they need to know? What will be gained, and by whom, in offering them a program in visual studies? Government, Cornell University 31 TOM CONLEY What you have assembled is cause for both laughter and alarm. I shall try to explain why by moving from point three to points two, one, and four, respectively. Alarm. The notion that visual culture is based on disembodied images is fraudulent. Images are by definition riddled and stippled with language. Images cannot be disem- bodied, even if they deny the presence of the languages inhering in them. Without those languages they would fail to be images. Everything we know about dialogue and dialogism, concepts vital to communication, psychogenesis, literature, poetry, and the apprehension of expression in general, depends on the immiscible qualities of image and language. The two are different and exclusive but constitutive of one another. To say, then, that visual studies is producing "subjects for the next stage of globalized capital" is ludicrous. By adhering to the miscibil- ity of image and language we tend to fracture the unity of meaning-a result of the valorization of the one to the detriment the other-that ideology purveys. When we see that language is the welcome other in visual culture, we have at our behest a modest but effective, tactical means of challenging strategies aimed at the globalization of capital. If, then, we build visual culture on the models of the generation of Riegl and Warburg, we must realize that the return is fraught with a logic
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