All these strategies are essential for a company

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the customers on how to create the products to make them more appealing. All these strategies are essential for a company because they make customers feel valued by the company hence improving the retention and creating of more referrals which in turn enhances the company and builds a sustainable competitive advantage (Nuseir & Madanat, 2015). Do you collect, analyze, or use customer data to improve quality, satisfaction, and retention? If the response is yes, ask what specifically does the firm do? If the answer is no, why not?
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3 CUSTOMER RELATIONS The business owner maintained that he had installed a customer relationship management (CRM) software that makes the business have an easy way of obtaining customer feedback. From the owners’ response, CRM tool helps the company to identify the customers' purchase history so that the business can determine different offers that suits the customers according to their purchase. Again the tool can help the business view the customers who have been showing interests on specific products and those others who are most profitable in the industry. The software makes the business personalize follow-ups with the customers and also makes appointments with the consumers. The CRM has been very helpful to the company as it helps it gather all the information regarding the customer and keep a close relationship with them and grow profits (Khodakarami & Chan, 2014).
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