But the MBA degree is not only intended to support the careers of designers and

But the mba degree is not only intended to support

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for such leadership positions. But the MBA degree is not only intended to support the careers of designers and architects. The integration of design thinking and design methods into the traditional MBA programme is a step towards the often-demanded reformation of existing MBA programmes (see Martin 2004, 2010). Nevertheless there are also the core courses in finance as a basic part of the MBA degree, which should be taken seriously in a business context. The Zollverein School offered only postgraduate and doctoral programmes. That means that students at Zollverein School have already had some years of professional experience. They should also have a first academic degree even though the course of study for this degree is of less importance. The Zollverein School looks for diversity in the disciplinary backgrounds and actual professions of the students. Course Concept in General The interpenetration of management and design has to be integrated in different types of courses. Within the lecture-type courses there are joint courses taught by teachers with different backgrounds. So, for example, the professors of strategic marketing and culture/society offer some lectures together and discuss the relationship between actual cultural studies and strategy formulation. In seminar-type courses (like the one on innovation) the students have to apply theoretical findings to real case studies. Such case studies would involve looking at the innovation level of the companies they are working for (or running themselves) and to come up with some ideas how to improve this innovation level. Project studies are another integrative part of the MBA programme. Those projects last for three months and are related to practical problems. The aim of the project is the implementation
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and validation of skills, concepts and methods that the students have learned in different courses. The learning and working happens within interdisciplinary teams. The projects are guided by different MBA tutors and, again with their various disciplinary backgrounds, they deliver different perspectives to the project. To handle those different perspectives is not very easy for the students but it could be shown that the sometimes controversial discussions were the breeding ground for innovative and creative thinking. Finally, when looking for a topic for their master s thesis the students are encouraged to make use of the new skills and tools they learned at the Zollverein School. Therefore several sessions are arranged to discuss with all students about the topics of their master thesis and what these topics have to do with business design . Design Studies Module The intention of the design studies module is to give an overview of different fields of application for design and the design processes that are typical for those fields of application. The lecturers within this module are experts from the design professions for example, product design and architecture who reflect Mutual Inspiration and Learning 155 on their practical activities. Using case studies, they discuss the processes
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