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own users are essentially being herded into Apple’s iOS corral, without Apple needing to even domuch work on its end” (Dilger, 2016, p. 16).Apple’s External Operating EnvironmentApple has become quite a hegemon in the technological world; this is due to their recent innovations of iPhones, iPads, iPods and iBook. This recent stardom also created factors in the external operating environment for Apple. It is extremely critical that Apple understands its position in the external operating environment and its definition. External operating environmentis composed of all the outside factors or influences that impact the operation of business. The business must act or react to keep up its flow of operations ("What Is an External Environment inBusiness?" 2003-2016). There are a few external operating factors for Apple that may be
FINAL STRATEGIC PLAN10troublesome or beneficial, they are: the ethical concerns surrounding Apple with their manufacturing in China; Apple’s music marketing strategy has created resentment amongst recording artist, which in turn could tarnish Apple’s brand; in the near future, one of Apple’s biggest growths will come from product sales in the African region. The ethical concern speculations of Apple’s production are growing rapidly each year. Many consumers wonder after recent articles of the slave like labor being conducted in remote areas of China such as Saipan, if they should even invest in such an organization; this notion is left to be seen. Apple has not commented on the allegations nor have they place their stance on the matter, to many consumers consider this alarming. Recently, Apple has selected a small selection of recording artist to represent Apple in their initiative to start a music sector of Apple. This marketing strategy left many recording artist criticizing their initiative, in turn hurting the organization’s brand. There are quite a few countries who have not endured the pleasure of Apple product sales due to circumstances of that particular country. Recently, Apple announced they will commence productsales in major countries throughout Africa. This increase in sales revenue should be beneficial to Apple in the coming years ("Apple Inc. Pestle Analysis", 2016).Internal and External Environmental AnalysisThe internal environment is crucial in Apple's overall success. Apple is known for havingseveral different products that have a successful demand within the markets. With the high profitmargins on products, being financially strong company and they are a large corporation with a loyal customer base. This is a great company for employees as Apple is able to financially care for them. There is a lot of room for growth as a rise in demand for the mobile gadgets and
FINAL STRATEGIC PLAN11technology is always changing. Apple also has a very strong brand image, so if anyone sees the image they know exactly who it belongs to and the great products they produce.