Health valley is a brand of food such as breakfast

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45. Health Valley is a brand of food, such as breakfast cereals, that uses all natural and organic ingredients. Moreover, they only purchase grain from organic farms. They state on their packages that "organic farming helps keep our food pure and protects our land and water from harmful substances. By supporting dozens of small organic farms, Health Valley helps protect a way of life for these family farmers, and helps ensure a safer and healthier Earth for you and your children." This is an example of _____. A. green marketing B. clean marketing C. environmental marketing D. activist marketing E. cause-related marketing
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46. As green claims increased in number and scope, the FTC developed the _____ to help alleviate concern over the potential for marketers to mislead consumers. 47. The "Green Guides" provide examples of acceptable and unacceptable practices dealing with advertising and package claims relating to such areas as the environment, in general, as well those relating specifically to 48. Green marketing methods that are profitable for the farmer, environmentally sound, and socially responsible are said to be _____. 49. Several coffee manufacturers are informing consumers of their fair trade practices in which farmers in less developed countries are paid a living wage for their crops. The philosophy behind this movement is to be profitable for the farmer, be environmentally sound, and to be socially responsible. This movement has been referred to as the _____. A. environmental movement B. fairness doctrine C. fairness movement D. substantial wage and environmentally sound movement E. sustainability movement 50. Which term is used to refer to the application of marketing principles and tactics to advance a cause such as a charity, an ideology, or an activity?
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51. _____ is done to enhance the welfare of individuals or society without direct benefit to a firm.
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  • Fall '12
  • Pantel
  • Marketing, d., E., Changing American Society

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