Essentially this is a database compiles information

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ESSENTIALLY THIS IS A DATABASE Compiles information in database and tracking system for implementation Defines data elements Devises data capture system Answers who, when, and how data is captured Establishes SEAMS database (Saleema Evaluation and Monitoring System) 42 of 87 SEAMS Monitoring Template(Minimum Data Elements) (BASIC THINGS ABOUT THE CAMPAIGN) 47 of 87 Feedback to PORIVDE TO Improve Campaigns WE TRY TO ANSWER QUESTIONS SUCH AS: Who is the campaign reaching? Is it the intended audience? How receptive is the audience? What can be done to improve campaign reach/receptivity? 64 of 87 Type of event/activity Event/activity ID Activity content Location Date/time Duration Number of participants Local partners participating List of events/activities below Signing ceremony Saleema ambassadors presentation Event 3, etc.
Improvement of Future Campaigns WE WANT TO GATHER FEEDBACK DURING CAMPAIGN Data and interpretation should make future campaigns more effective. Evaluators and social marketers need to collaborate. Findings must be actionable: o What can we do better, and how? Social marketers must use data to make future campaign decisions. Collaboration toward improvement can be a challenge. 75 of 87 Campaign Improvement Example VERB campaign o Learned from Truth's branding/evaluation of branded messages o Employed explicit branding strategy o Treated behavior change like product o Established positioning and personality, executed for an audience o Measured brand equity o Developed an identity Models of Feedback Public health IS EVIDENCE BASED: evidentiary growth of knowledge o Knowledge for its own sake o Improvement of practice o Translation and adaptation function TRANSPLATING KNOWLEDGE INTO PRACTICE Will the campaign work in a new setting, problem, or population? THERE ARE THEORIES FOR Translating Research Into Practice Ultimate goal of evaluation/campaigns to build evidence and improve practice o Precede-Proceed o RE-AIM: FOCUSES ON TRANSLATING EVIDENCE INTO PRACTICE o Related models (Glasgow and Emmons, 2007, Ann Rev Pub Health on course page)
PRECEDE-PROCEED MODEL AS A TRANSLATIONAL MODEL Precede-Proceed Model: Introduction PH THEORY ABOUT Translation of evidence to practice Creation of programs/health campaigns Evaluation and research of campaigns Utilization of research in further implementation CYCLE WHAT YOU FOUND INTO FUTURE RESEARCH Improvement long term in campaign/program effectiveness Precede-Proceed Model: Application Broad application across ANY PH programs Evidence: results from M&E activities o Process results: Were milestones achieved as planned? o Campaign endpoints: Were objectives achieved? o Communication and behavioral objectives DID THEY REACH THEM o Evidence of health impact o Predictors (exposure level, segmentation, mediators) o Results: Valuable to future campaigns?

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