Short term channels are influenced by market factors such as business users

Short term channels are influenced by market factors

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Short term channels are influenced by market factors such as: business users, geographically concentrated, extensive technical knowledge and regular servicing required and large orders. Short term products are influenced by factors such as:
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perishable, complex, and expensive. Short term producer factors include whether the manufacturer has adequate resources to perform channel functions, Broad product line, and channel control is important. Short term competitive factors include: manufacturing feels satisfied with marketing intermediaries' performance in promoting products. Long term market factors include consumers, geographically dispersed, little technical knowledge and regular servicing is not required and small orders. Product factors for long term marketing channels are: durable, standardized, and inexpensive. Producer factors are manufacturer lacks adequate resources to perform channel functions, limited product line, and channel control not important. The competitive factors are: manufacturer feels dissatisfied with marketing intermediaries' performance in promoting products. Brand positing of our smart toys company: Positioning refers to the place that a brand occupies in the mind of the customer and how it is distinguished from products from competitors. In order to position products or brands, we may emphasize the distinguishing features of our brand (what it is, what it does and how, etc.) or they may try to create a suitable image (inexpensive or premium, utilitarian or luxurious, entry-level or high-end, etc.) through the marketing mix. Once a brand has achieved a strong position, it can become difficult to reposition it. 8. Services or Product Line: Product line of smart toys company:
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We are here to sell our product of toys for the kids. Our business is to producing the toys. It gives also benefit to the kids more than the expectation. It is no secret that the brain of a child is a sponge, and massive amounts of psychological development happen during early childhood or before the age of eight. Playing with toys is the first opportunity a child has to explore and interact with the world on their own terms, and through doing this children experience a wide variety of psychological benefits. Developmental Benefits of Toys for Young Children Some toys like Lego’s and Building Blocks help children develop math, science and problem solving skills. Finding ways to match differently shaped pieces and performing the physical placement of the block can do wonders for a child’s fine motor skills and cognitive development. Strong hands are essential when it comes to learning to write, and time spent building muscle strength in the hands while playing with Legos will give children a head start when it comes to holding the pencil properly. A great way for children to begin to develop their creative skills does not even require a trip to the store the age-old game of dress-up is a perfect way for kids to have fun while improving their creative skills, while playing dress-up, the world becomes limitless. A child can be a doctor, an alien, a construction worker, or even just daddy driving the car. By pretending to be something else and making one thing “become”
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  • Spring '16
  • Sir Abdul salam
  • Marketing, Smart Toys

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