This will undoubtedly interfere with the change process and it will not be easy

This will undoubtedly interfere with the change

This preview shows page 17 - 20 out of 45 pages.

money. This will undoubtedly interfere with the change process, and it will not be easy to effect the change. 6. Definition of Strategic Position In the industry, we offer excellent service to our customers. We supply computer hardware and other IT materials to our clients. After the supply, we make follow-ups make sure that the customers the have set up the hardware in the right way. Also, we help them in the installation of the software that we provide (McKeever, 2012). This makes them have more confidence in the company since they are assured of safety of the goods and services that we offer to them. Some of the services we provide include maintenance of websites, repair of computer hardware as well other services. We also offer training on the use of various computer programs and software including the information technology applications that we sell. The training is done in institutions owned by the company, and we even provide online lessons to clients who purchase our applications from different parts of the world. The customers offered online lessons are mostly those who are from other countries of the world and do not have easy access to our main offices and institutions (Doyle, 2011). This is a measure to increase the number of our customers and eventually improve the amount of sales we make hence more profit. Marketing Plan and Sales Strategy 1. Company’s Message
SMARTCOMP COMPANY 18 1. Marketing Strategy SmartComp Company has different market strategies. These are dependent on various development stages. For instance, the market growth strategy of SmartComp is to expand the brand. We would like our brand to grow by a high value in the next five years as a way of increasing our market share. It is the strategy that we are going to make use of in the company. 1. Marketing Tactics Writing of blog posts is one of the marketing tactics that we will use to ensure our products are identified worldwide (McKeever, 2012). Further, we plan to send tweets to prospective customers and also reply to the tweets they send to us so that they can inform us of anything they may need. Use of tweets will make communication easier between the company management and the customers. 2. Strategic Partnerships COMPUTER GEAR SMARTCOMP GIVES YOU SMARTNESS IN COMPUTING ALL HARDWARE AND SOFTWARE NEEDS
SMARTCOMP COMPANY 19 Currently, we are in a strategic partnership with Linux. The type of association is a marketing organization. We do most of the marketing of their products and in turn, they sell to us various applications and software at retail prices. We then resell the same at higher prices. We look forward to partnering with more companies in the future. These include the Dell and SanDisk companies. 3. Online Marketing Tactics The online marketing tactics, which we intend to use include use of blogs posts and tweets as mentioned above. The company will also utilize social applications like the WhatsApp, Instagram, and other applications. In addition, we have a Facebook page that our customers like so as to get access to our products and services (Doyle, 2011).

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