If the performance matched the expectations the customers is highly satisfied

If the performance matched the expectations the

This preview shows page 15 - 17 out of 57 pages.

dissatisfied. If the performance matched, the expectations the customers is highly satisfied (Kottler 2006). Does Logistics information system transportation and order processing have an impact on customer satisfaction? Transportation is helpful for companies for reaching to their customers or for distributing their products to the market and collect this imputes the lack of good transportation system leads to the lack of their production the market and it caused customer dissatisfaction. Order processing on customer satisfaction the delays that occur made customer satisfaction because if causes increase in the head time of the overall process this leads to the customer dissatisfaction. The researcher wants to identify problems and research solution on the impact on logistics activities such as transportation order processing and logistics information system in customer satisfaction in case of Alemda textile factory. 1.4 research question Generally the researcher tried to answer the following questions; - 1) To what extent logistics activity, logistics information system order processing and transportation affect customer satisfaction? 2) What looks like attitude of customer towards logistics activities logistics information system transportation and order processing? 3) Does the organization have its mechanisms to identify the impact of logistics activities on customer satisfaction? 1.5Objective of the study 1.5.1 General objective of the study
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The general objective of the study is assessing effects of logistics activities on customer satisfaction in case of Almeda textile factory. 1.5.2 Specific objective of the study In relation to the general objective of the study the specific objective To identify the impact of logistics action logistics information system transportation and order processing. To know the attitude of customers to wards logistics activities To identify the organization mechanisms that the organization use to identifying logistics information system transportation and order processing. 1.6. Significance of the study The researcher believes that the research results have the following contribution: It enables the organization to evaluate the logistics performance and its impact on customer satisfaction. It serve as on reference for other researchers who investigate studies on this and related topic It used to the researcher to identify and solve problems and increase the ability on doing researches. It will be used by the researcher to acquire BA degree. 1.7. Scope (Delimitation )of the study As it has been show by different imperial evidence logistics is a broadest field of study which consists various activities but this study is delimited to only logistics information system, transportation and order processing to assess their effect on customer satisfaction in case of Almeda textile factory.
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  • Spring '19
  • yohannis
  • Logistics, researcher

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