F12-151 - PHAM TRAN MINH TUAN.v.1.1v.1.1.docx

Most of their products and services are focus on the

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Most of their products and services are focus on the foreign transaction Whereas VIB focuses on providing loan services and products to the customer such as: for business they offered fast loan for working capital, medium and long term loan,… for personal they provided auto loan
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activities any many more. Sustainability approach Vietinbank s sustainable development based on these key factors: Innovation and creativity, adapting the new technology, Social welfare (vietinbank annual report, 2017) VIB s sustainable development based on these 4 factors: innovative products, customer centricity, conscientious sales team and effective sales (VIB, 2018) 2.2 Based on Vietinbank and VIB, explain their stakeholders approach using stakeholder mapping highlighting their similarities and differences Stakeholders mapping of Vietinbank Vietinbank s stakeholders (see appendix H) VIB s stakeholder (see appendix H) VIB and Vietinbank both share the similarities such as: they both have the same stakeholder structure such as: Shareholders, government, employees, managers, customer, community Vietinbank: modify position on the board. They focus on customer service such as provided financial support for difficult people and create charity activities therefore they also focus on money services such as depositing and receiving. The government influence Vietinbank
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VIB: Seperatate position on the board. They wanted to developed human resource by providing scholarship program. Promotion and related services. Because VIB are international bank so they don t have to influence by the government as much as Vietinbank. The conflict of both banks could be come from internal stakeholder or external stakeholder in other words it could be the conflict between manager, director, employees, shareholder. Shareholder may experience conflict of interest due to growth rate, Share price, etc. Staff may feel uncomfortable when they work in unsuitable enviroment. Vietinbank s stakeholder mapping Interest/aspiration Power/influence Low High Low Minimum efforts: Competitor (other banks) Keep informed: Staff Managers Community High Keep satisfied: Investors Creditors Key players: Major customers Government Shareholders Leaders
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VIB s stakeholder mapping Interest/aspiration Power/influence Low High Low Minimum efforts: Competitors (other banks) Keep informed: Managers Staffs Community High Keep satisfied: Government Investors Creditors Key player: Major customer Shareholders Leaders According to the stakeholder mapping of both bank we can spot some similarities such as: they both have a different people holding the bank s power (shareholder, manager, etc.) there is a huge different between each position in the bank. They also share the same key player (Major customer, Shareholders) But Vietinbank and VIB have their own unique differences such as: Vietinbank have fewer
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