23 which of the following is not one of the

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Essentials of Marketing
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Chapter 14 / Exercise 1
Essentials of Marketing
Hair/Lamb
Expert Verified
23.Which of the following is NOT one of the assumptions of the free-market economics that our market-driven society believes in?Self-interestAbsence of externalitiesPresence of opportunity costsMany buyers and sellersComplete information24.Advertisers are often supportive of voluntary self-regulation because:self-regulation is viewed as a way of limiting government interference with advertisingonly agencies are affected by voluntary self-regulationself-regulation does not require interaction with the clientself-regulation results in even more stringent regulations than state and federal agencies wantof all of the above reasons 26.To appeal to a new target market, a maker of coffee has changed the product's package design, reformulated the coffee, begun advertising price discounts in women's magazines, and started distributing the product through gourmet coffee shops. What exactly has been changed? The product's physiological screens.The product's 4 Ps.The product's evoked set.The ownership of the product line.The product's utility.27.The 35 mm camera (not digital) is in it's _________ phase of the product life cycle.Introductory GrowthMaturity
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Essentials of Marketing
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Chapter 14 / Exercise 1
Essentials of Marketing
Hair/Lamb
Expert Verified
Decline28.One common goal of a positioning strategy is to:own a word that establishes the product in the prospect's mind.offer new products directly to the late adopters.create demand for the whole product and not just for the company's own brand.minimize product differentiation.create and maintain primary demand for a product.29.When the Federal Trade Commission determines that an ad is deceptive or unfair, it can:require the advertiser to run cooperative advertising.convince the advertiser to sign a consent decree.require the advertiser to pay reimbursements to all consumers who believed the advertsing.force the firm that ran the deceptive ad to get "advance clearance" on all future ad campaigns.place a federal representative in the deceptive firm's advertising department to oversee future ad campaigns.30.Which of the following statements about deceptive advertising is true?Puffery can be called deceptive advertising when consumers believe itto be true.Deceptive advertising is sometimes used because it establishes long-term consumer confidence in the product being advertised.To be labeled as deceptive, ads must contain some false or misleading statement.Deceptive ads serve the best interests of the advertisers.There are no regulations governing deceptive advertising.31.The basic premise of _____ is that advertisers intentionally create ads with messages that are hidden in the illustrations just below the the threshold of perception.suggestive sellinghidden attribution communicationsubliminal advertisingperipheral communicationfaux marketing32.

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