Michaels petsmart and staples are all examples of a

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Marketing 2018
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Chapter 15 / Exercise 9
Marketing 2018
Ferrell/Pride
Expert Verified
59. Michael's, PetSmart, and Staples are all examples of a. discount stores. b. off-price retailers. c. category killers. d. traditional specialty retailers. e. superstores. ANSWER: c
POINTS: 1 DIFFICULTY: Easy LEARNING OBJECTIVES: MARK.PRID.16.15.02 - LO: 15-02 NATIONAL STANDARDS: United States - BUSPROG: Analytic STATE STANDARDS: United States - AK - DISC: Distribution TOPICS: A-Head: Major Types Of Retail Stores KEYWORDS: Bloom's: Comprehension 60. A(n) ____ is a very large specialty store that competes on the basis of lower prices and enormous product availability. c
POINTS: 1 DIFFICULTY: Moderate LEARNING OBJECTIVES: MARK.PRID.16.15.02 - LO: 15-02 NATIONAL STANDARDS: United States - BUSPROG: Analytic STATE STANDARDS: United States - AK - DISC: Marketing Plan TOPICS: A-Head: Major Types Of Retail Stores KEYWORDS: Bloom's: Knowledge 61. In contrast to industrial products, consumer products are often purchased because of
We have textbook solutions for you!
The document you are viewing contains questions related to this textbook.
Marketing 2018
The document you are viewing contains questions related to this textbook.
Chapter 15 / Exercise 9
Marketing 2018
Ferrell/Pride
Expert Verified
d. social influences. e. rational needs. ANSWER: d POINTS: 1 DIFFICULTY: Moderate LEARNING OBJECTIVES: MARK.PRID.16.15.03 - LO: 15-03 NATIONAL STANDARDS: United States - BUSPROG: Analytic STATE STANDARDS: United States - AK - DISC: Strategy TOPICS: A-Head: Strategic Issues In Retailing KEYWORDS: Bloom's: Comprehension 62. The kinds of products being sold and the availability of public transportation are both factors that influence a retailer's decision about b
POINTS: 1 DIFFICULTY: Moderate LEARNING OBJECTIVES: MARK.PRID.16.15.03 - LO: 15-03 NATIONAL STANDARDS: United States - BUSPROG: Analytic STATE STANDARDS: United States - AK - DISC: Strategy TOPICS: A-Head: Strategic Issues In Retailing KEYWORDS: Bloom's: Knowledge 63. Alex is preparing the new strategic plan for a large retailer. Several aspects of the retailer are to be evaluated, in order to make plans and set goals. Of all the issues that Alex can select in developing the new strategic plan, which of the following is the least flexible? a. Store atmosphere b. Scrambled merchandising c. Retail positioning d. Store image e. Location ANSWER: e
POINTS: 1 DIFFICULTY: Moderate LEARNING OBJECTIVES: MARK.PRID.16.15.03 - LO: 15-03 NATIONAL STANDARDS: United States - BUSPROG: Analytic STATE STANDARDS: United States - AK - DISC: Strategy TOPICS: A-Head: Strategic Issues In Retailing KEYWORDS: Bloom's: Application

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