Business Strategy and Leadership Spring 2016 11 Attendance/Participation Grading Attendance Tracked for each class Absence, tardiness, and early leaving will negatively affect grade Absences need to be cleared AHEAD of class Participation Tracked for EVERY class Lack of participation will negatively affect grade Criteria: relevant, useful, meaningful
Business Strategy and Leadership Spring 2016 12 Attendance/Participation is KEY Participate in EVERY class – not just case discussions EVERYONE has something to contribute – can be a question or a comment This may be different from your typical UCSB class, but this is what I expect – this is more like a typical business school class Please only use laptops for taking notes No texting, shopping, etc.
Business Strategy and Leadership Spring 2016 13 Short Assignments There will be 8 short assignments throughout the quarter Maximum 1 page for each Submit via GS before class I will provide prompts/instructions in class and will post to our GS site Objective: To be sure you prepare for each class and demonstrate basic knowledge Grading: “Yes” (turned in on time/met basic requirements) or “No” (not turned in/poor quality)
Business Strategy and Leadership Spring 2016 14 What is Strategy? Sources for this section: Robert Grant, Contemporary Strategy Analysi s, 2008 Michael Porter, What is Strategy? , Harvard Business Review, 1996 Special thanks to Karen Bogart and Robin Campbell Definitions?
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Business Strategy and Leadership Spring 2016 17 Common Elements in Successful Strategies*
Business Strategy and Leadership Spring 2016 18 Two Basic Questions - 1 Strategy is not about doing things better – it is about doing things differently, in other words, about making choices. Strategic choices can be distilled down to two basic questions: Where to compete? How to compete?
Business Strategy and Leadership Spring 2016 19 Two Basic Questions - 2 The answers to these 2 questions define the major areas of a firm’s strategy: Corporate strategy Defines the scope of the firm in terms of industries and markets it competes in Decisions include investment, allocation of resources and divestment Business strategy How the firm competes within a particular industry or market Also called competitive strategy
Business Strategy and Leadership Spring 2016 20 A Few Terms - 1 Vision: The aspirational view of what the organization will be like in the future Mission: Statement of purpose: what the organization seeks to achieve over the long term
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