designed to take into account not only marketing but all other functional areas

Designed to take into account not only marketing but

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designed to take into account not only marketing, but all other functional areas of a business unit as well updated only periodically Correct! a written document detailing the activities to be performed to implement and control marketing activities a plan of all aspects of an organization's strategy Question 8 2 / 2 pts The strategic planning process begins with You Answered
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development of an organizational mission analysis of marketing objectives development of a marketing plan development of a marketing strategy Correct Answer analysis of the marketing environment Question 9 0 / 2 pts A competitive advantage exists when a firm has a marketing plan You Answered a firm does something better than its competitors Correct Answer a firm matches a core competency to opportunities it has discovered in the marketplace a firm observes a temporary period of optimum fit between the key requirements of a market and its own capabilities the right combination of circumstances and timing allow a firm to reach a particular target market
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Question 10 2 / 2 pts A long-term view, or vision, of what the organization wants to become is called a Correct! mission statement strategic vision purpose statement vision statement marketing plan Question 11 2 / 2 pts To monitor changes in the marketing environment effectively, marketers must engage in use of the marketing concept environmental management marketing research Correct! environmental scanning and analysis
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information collection Question 12 2 / 2 pts In its advertisements for Bud Light Beer, Anheuser-Busch has included a statement about "knowing when to say when." This is an example of which one of the following types of regulatory forces affecting marketing efforts? Social reputation Federal regulation Correct! Self-regulation City regulation State regulation Question 13 2 / 2 pts The three factors that influence the ethical decision-making process include individual factors, organizational culture, and peer influence societal forces, laws, and organizational factors
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  • Fall '09
  • Bonosoro
  • Marketing, producer, Stan, U.S. Department of Commerce, Anheuser-Busch, Saleperson

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