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designed to take into account not only marketing, but all other functional areas of a business unit as wellupdated only periodicallyCorrect!a written document detailing the activities to be performed to implement and control marketing activitiesa plan of all aspects of an organization's strategyQuestion 82 / 2 ptsThe strategic planning process begins withYou Answered
development of an organizational missionanalysis of marketing objectivesdevelopment of a marketing plandevelopment of a marketing strategyCorrect Answeranalysis of the marketing environmentQuestion 90 / 2 ptsA competitive advantage exists whena firm has a marketing planYou Answereda firm does something better than its competitorsCorrect Answera firm matches a core competency to opportunities it has discovered in the marketplacea firm observes a temporary period of optimum fit between the key requirements of a market and its own capabilitiesthe right combination of circumstances and timing allow a firm to reach a particular target market
Question 102 / 2 ptsA long-term view, or vision, of what the organization wants to become is called aCorrect!mission statementstrategic visionpurpose statementvision statementmarketing planQuestion 112 / 2 ptsTo monitor changes in the marketing environment effectively, marketers must engage inuse of the marketing conceptenvironmental managementmarketing researchCorrect!environmental scanning and analysis
information collectionQuestion 122 / 2 ptsIn its advertisements for Bud Light Beer, Anheuser-Busch has included a statement about "knowing when to say when." This is an example of which one of the following types of regulatory forces affecting marketing efforts?Social reputationFederal regulationCorrect!Self-regulationCity regulationState regulationQuestion 132 / 2 ptsThe three factors that influence the ethical decision-making process includeindividual factors, organizational culture, and peer influencesocietal forces, laws, and organizational factors
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Marketing, producer, Stan, U.S. Department of Commerce, Anheuser-Busch, Saleperson