Whats microsofts biggest consumer related problems or

Info icon This preview shows page 1. Sign up to view the full content.

What’s Microsoft’s biggest consumer related problem(s)? Or, what main problem(s) does  Microsoft have to deal with to effectively communicate with the target audience?   When the Surface first came out it was only available on its website so consumers who has seen its  advertising could not demo the product at a retail store nor could they buy it when they wanted. Also the  Surface pro was not realized until February, which could have put off some consumers that did not want  to wait months for the full Surface experience. The Surface needs to be advertised by simpler  commercials showing its best features not just the keyboard cover but its desktop like operating system  and its other features.     3. What (is) are your communication objective(s)? Think in terms of cognition, affect, and behavior. The Surface needs to be positioned as a tablet that can do anything a laptop or desktop can do and it as  mobile as a tablet. Microsoft has a brand loyalty and if the Surface is advertised towards windows users 
Image of page 1
This is the end of the preview. Sign up to access the rest of the document.
  • Spring '13
  • wyu
  • Surface, account executive, Logan Stidham Exercise, new Microsoft Surface.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern