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Marketing program rewards purchasers with discounts

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marketing program rewards purchasers with discounts, rebates, andother deals (Kurtz, 2014). The Family Loyalty Card is a free to joinprogram that offers twenty-five percent discount on select items,email updates, and restaurant specials (Thomas, 2010).
Pottery Barn is still focused on delivering an upscale designexperience that delivers exceptional customer service to create long-term loyalty. Pottery Barn could benefit from an affinity program tobuild on these relationships. An affinity program is a partnership witha credit card company, and it helps to build emotional links withcustomers (Kurtz, 2014). It can be something as simple as just thePottery Barn logo across the front as a constant reminder of thebrand. It can also include forms of rebates depending on how oftenthe credit card is used. This could be a strong form of branding forPottery Barn to continue to attract the more financially securecustomers, while also giving other consumers access to a moreupscale experience.4. Analyze the strategic manner in which the leading company in thisproduct group has made its pricing decisions by using one or more ofthe four (4) pricing objectives. Suggest two (2) actions that othercompanies within the same product group may take in order todifferentiate themselves and gain a competitive advantage. Provide arationale for your response.
factories, as well as having strong supplier partnerships. IKEAcontinuously looks for ways to produce designs a lower cost for itscustomers. Its furnishings and accessories are mass produced withlimited packaging to get the best cost ratio from the suppliers. This allcontributes to the volume of products IKEA sells, as well as thecompany profitability from cost reduction in production and

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Term
Summer
Professor
NoProfessor
Tags
Marketing, Pricing, Pottery Barn

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