At the end of our interviews we asked consumers what their ideal healthy

At the end of our interviews we asked consumers what

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At the end of our interviews, we asked consumers what their ideal healthy product would be that they currently cannot find or any suggestions for what they would like to see in the area of healthy snacking. Many already answered this question in the vending machine portion and reiterated that answer for this part. Others however gave some interesting suggestions of products they would like to see. Many mentioned that they would like to see more healthy alternatives on campus and in the pod stores around campus. One person asked for Chobani, a Greek yogurt brand, to be brought to campus and froyo to be introduced in our dining hall. Several asked for a bar that was healthy but still had some chocolate in it to give it a sweetness and make it taste better. They said that although chocolate is unhealthy, they did not believe a small amount of chocolate would diminish the healthiness of the product and mentioned Clif Bardoes this in some of their products. Another asked for a healthy Lunchable consisting of whole wheat pita, all-natural tomato sauce, and hormone-free cheese. Another respondent asked for rootveggie chips like taro or parsnips, cured meats that don’t include sugar, and natural fruit leathers. The last group of suggestions resolved around different types of bars they would like to be able to purchase such as a granola that tastes good and maybe uses a healthy nutella alternative, a bar made of fresh fruits and Greek yogurt, and a new and innovative protein bar. healthy lunchable (whole wheat pita, all natural tomato sauce, hormone free cheese)pre sliced fruitsroot veggie chips like taro or parsnips, cured meats that don’t include sugar, natural fruit leathersalternative to typical processed and sugary candy granola bar that tastes good, maybe a nutella alternativea bar of fresh fruits and greek yogurt
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protein bars, fruits snacks, goji berries, seasonal fruitsSummary of Results and Implications Consumers mostly purchase from supermarkets but would like to see them in more convenient locations such as convenience stores, vending machines, on college campuses and local markets. We will look to utilize getting our snacks into these locations to sell more healthy snacks for our product line. Consumers also said when go to purchase healthy snacks, they look in the produce section more than the snack aisle. Better in store signage and possible end caps onaisles may give better awareness to healthy snacks in the snack aisle. We also learned that consumers are willing to spend a little more money for a healthy snack meaning the company charge a slightly higher price and create a higher quality product for consumers. We will look to
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