Product refers to the goods and services offered by the organisation for sale

Product refers to the goods and services offered by

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Product refers to the goods and services offered by the organisation for sale. Marketers have to recognise taht cinsumers are not only intrested in the pysical features product but a set of tangible and intangible attributes that help satisfy consumer needs and wants. For example, when a consumer buy a set of washing machine, he is not simply buying a machine but a gadget that helps in washing clothes. It also important that the term product refers to anything that can be offered to a market for acquisition and use. Thus, the term product define as “anything that can be offered in the market to satisfy a want”. This also includes physical objects and services. However, it is not only includes physical objects ands services but also the supporting services like packaging accessories, installation, brand name, after sales service etc. 1.1.1 PRODUCT CLASSIFICATION Product can be classified on the basis of use, durability and tangibility. PRODUCTS BASED ON USE BASED ON TANGIBILITY BASED ON DURABILITY INDUSTRIAL GOODS NON-DURAVLE DURABLE CONSUMER GOODS INTANGIBLE (SERVICES) TANGIBLE (GOODS) Table 1: Product Classification 2
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1.2 PLACE (DISTRIBUTION) Place where a company distribute their products in the dissemination of measures to ensure the identification and implementation. Distribution also helps customers and users to find and keep purchasing those products from those manufactures or provides with them at the time of need (uznienè,2011). All goods produced by a company is to be sold to the consumers. The products or services must be made available to the consumers at a place where they can easily obtain or purchased the item. For examples, woollens are manufactured on a large scale in Ldhianna and you as a customers purchase them at the store from the nearby market in your area. So, it is necessary that the product must be available at shops in your town. The may involves the company activities that make the product available such as using distribution and trade channels, coverage, locations, roles, assortments, inventory and transportation characteristics and alternatives. Also, the company need to decide whether to sell their product directly to the retailer or through the distributors or wholesaler. They can also decide to sell directly to consumers. 3
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1.2.1 TYPES OF CHANNELS OF DISTRIBUTION Generally, consumers do not buy goods from the producers. The manufacturers use services of one or more middleman to supply their goods to the consumers. There is a various channels used for distribution of consumer goods. a) Zero stage channel of distribution Zero stage distribution channel exist when there is direct sale of goods by the producers to consumer. This direct contact can be made through door-to-door salesman, own retail outlets or even throgh direct emails. This door-to-door techniques is an easier way of convincing consumer to make a purchase. Cuckoo, for example, used this techniques to sell their products.
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