A generic market description should NOT include any A customer needs B

A generic market description should not include any a

This preview shows page 24 - 27 out of 149 pages.

136. A generic market description should NOT include any: A. customer needs.B. geographic area.C. product type.D. customer types.E. none of the above.137. A generic market description should NOT include any: 4-24
Chapter 04 - Focusing Marketing Strategy with Segmentation and Positioning138. ______________ is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes. 139. ______________ is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes. 140. The process of naming broad product-markets and then segmenting them in order to select target markets and develop suitable marketing mixes is called: A. Market penetration.B. Market segmentation.C. Market development.D. Market research.E. Market pioneering.141. The first step in market segmentation should be: 4-25
Chapter 04 - Focusing Marketing Strategy with Segmentation and Positioning142. Which is the first step in market segmentation? 143. Which of the following statements about market segmentation is NOT TRUE?

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture