Discounts in bulk for example for every five pints of

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discounts in bulk, for example, for every five pints of ordinary pint, customers will receive money or a free exclusive voucher. (Kantar Media, 2011-2012) 5.3 Social media Haagen Dazs reach out to audience through both traditional and non-traditional media. Traditional media will include television, outdoor and print. Print ads appear in well-known magazines such as Vogue and GQ Harper's Bazaar. And national newspapers such as the New York Times and the Washington Post. Consumers often read these publications in their spare time. (Kantar Media, 2011-2012) 5.4 Competitor strategy A company or market can make a differentiation with its competitors in aspect of product, services, channels, personnel, or image, according to its own research competitive advantages. Provide the highest-grade products or services and charge higher prices to pay higher costs. Launch comparable brands of quality, but attack competitors at lower prices. (Armstrong, 2009) 5.5 Save honey bee activity Haagen Dazs launched the Bee Love campaign, through which more than $1 million was donated to pollinators for research and education. Since then, Haagen Dazs has focused on the bees' plight, so he has planted a fence around the farm so that bees, butterflies and other local pollinators have a place to live and a source of food throughout the year. It is widely believed that the most important thing to do now is to invest in rebuilding pollinator habitats in agricultural landscapes. (Khalamayzer, 2017)
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6.0 Conclusion Haagen Dazs has been committed to producing the purest, best ingredients at higher prices, and they have been targeting the adult market. Adults are financially independent and can purchase on their own. One of the reasons behind brand success is that companies attach importance to market research to understand consumers' preferences, aspirations, and requirements. Haagen Dazs products brand image is very good, the products outlook will make people feel elegant. Their brand logo and color also made a royal impression. (Essays UK, 2018)
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  • Fall '19
  • ice cream, customer retention program of Haagen Dazs

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