The concept has been empirically verified in the form

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between branding and marketing. The concept has been empirically verified in the form of results mentioned that there is a strong relationship between the competitiveness of tourism and social media marketing. (Patient Rambe, 2017)With an increase in the number of people using social media, businesses have been using social media marketing to promote the product and create brand awareness. Valuable insights have been provided regarding the average time spent on online activities throughout the world. It is found that users spend around 4 to 5 hours weekly on social media. Some of the important social media forms are blogs, forums, micro blogging, social networks, etc. Theresults suggested that there is a need to create an online reputation among the audience so thatat the brand reputation can also be achieved. The advantages of the source are a detailed description of various aspects like benefits of social media marketing, marketing challenges, and followed the research paper outline like problem statement, objectives, review of literature, etc. The only disadvantage of the paper is the contents of the paper are not accurately presented according to their position. The source of the theory is the Statistical
COMPILING THE DSP RESEARCH PROPOSAL11Techniques that have presented the information in various diagrammatic representations. There are no disparities with other applicable theories and the theory has been empirically verified. (Karimi & Naghibi, 2015)Social media has turned out to be an interesting opportunity for businesses to promote their product and brand among the audiences. Social media networks have become a strategiccomponent of business promotion and marketing. The platforms have proved to be boon for small business organizations. The study has presented the strategies to be used by small business organizations to have instant growth in the market and industry. The advantages of the paper are a detailed description of all the social media platforms like Facebook, Twitter, YouTube, LinkedIn and Pinterest, discussion related to the strategies to enhance the business, and recommendations to the small business organizations. The challenges associated with the paper are no statistical technique is used to arrive at the conclusion. The source of the theory is based on the literature review and on that basis discussion has been presented in the quantitative terms. The theory has been empirically verified based on the recommendations presented along with the conclusion. (Basri & Siam, 2017)Businesses focusing on social media marketing should also explore the challenges they might have to face. Efforts should be made to increase relationship, engagement and building online communities so that instant help can be provided. Social media is one of the low-cost marketing strategies which can embrace almost every business sector. The only factor to be taken care of is the wise utilization of resources. The strength of the paper includes detailed analysis of factors like benefits of social media, challenges of using social media, use of

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