5 ethical issue within your product choice there are

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5. Ethical Issue Within your product choice, there are ethical issues. Present both the pros and cons of your choice of an ethical issue and your position on it as it applies to your product. For example, online retail products are impacted by privacy issues and the Internet. 6. Social Responsibility Issue Within your product choice, there are issues of social responsibility. Present support or opposition for your position on a social responsibility issue as it applies to your product. For
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example, should companies that sell certain products commit to cause-marketing, like Coca- Cola does when sponsoring local Boys and Girls Clubs? 7. Global Marketing and the Internet Discuss how the Internet can be used globally by a company selling your product choice in order to identify new marketing opportunities. New marketing opportunities could include development of new products or the extension of existing products into the marketplace. What are the benefits? What are the potential problems a company should consider, including cultural considerations? 8. Recommendation Make your recommendation as to the best method for marketing the selected product or service. 9. Executive Summary An executive summary is a one-page report that provides the reader, usually an executive, with a condensed version of a lengthy report. After reading the executive summary, readers
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Christopher Reinemann
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