Executive compensation awards tied to elements of their ESG goals for members

Executive compensation awards tied to elements of

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Executive compensation awards tied to elements of their ESG goals for members of the Clorox executive committee, including for the chair and CEO. For these reasons, Clorox the company is a green company and has earned high marks from numerous global environmental organizations. All products manufactured are under active surveillance to become more environmentally innovative and efficient each year, efforts are made to have diversity in their human resource, and the CEO’s salary is tied to all CSR and ESG endeavors. As for questions 3, your points resonate well with me. It is best to market your green goods within the mainstream market and have it compete with traditionalist rivals. Many goods these days are green or striving to be green. Thus, to concentrate marketing on this overcrowded niche would only collect dust, considering the bias that many people hold against green products as “not effective”. It is best to go mainstream and market the product for what it does best, however green the product maybe. The intelligent consumer may then differentiate these products based on its CSR activity. As so many industries have embraced manufacturing green products, green goods have become more and more ubiquitous. Gone are the advantages in the early 90’s where a simple declaration that your product used recycled material is enough to declare yourself green. Everybody does that today. The bandwagon left a long time ago. The new paradigm is to market green products mainstream just as any other “normal” product it competes with, but with the differentiation that it has a great CSR initiative behind it. Thank you Resource: FORBES: - necessary/#29b9d89e4fba BLOOMBERG: - strategy-to-innovate-for-good-growth-updates-fiscal-year-outlook-for-revised-foreign-curre
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  • Summer '17
  • Brand, Corporate social responsibility, Greenhouse gas, clorox

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