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PricePremium PricingPremium pricing is a strategy that will be adopted by Disneyland to convince and assuretheir guest that Disneyland offers a high-quality premium experience like none other. Thisstrategy allows the company to maximize their profit margin and utilize their efforts inproviding the best service quality to their guest.Product Bundle PricingDisneyland introduced product bundle pricing strategy which combines the Disneylandentrance ticket fee, accommodation, and breakfast into one package for consumers to reapthe discounted benefits. These packages may be bundled differently according to thespecifications of each customer group.Discrimination PricingDisneyland will offers special discounts only for the elderly, kids and students. Thisencourages more customers to come and experience Disneyland, thus allowing Disneylandto reach a wider market. PlaceSelective Distribution StrategyDisneyland is placed in several regions across the world such as Paris, California, Tokyoand so on. In addition, in all the Disneyland Theme Parks, there are Disney Store thatoffers its products to consumers and these goods are made only available at Disneyland inorder to allow better control over the exclusivity of their brand image and quality ofDisneyland. 14
PromotionAdvertisingDisneyland has been advertising by using different types of advertising media and one ofthe advertising media it used is mass media. Mass media such as television, radio, filmand so forth, can reach a huge of audience which will cover a wider market. Disneylandlaunched its television advertising on commercial TV and YouTube channel; and also useprint media for advertising on newspapers and magazines, brochures, posters, flyers,banners, billboards, press releases and many more. Printing in newspapers and magazineshelps Disneyland to achieve a wide coverage and target the market effectively. In addition, Disneyland can advertise onlinethrough online social media sites, blogs andsearch engines and also its official websites for overseas travellers. Disneyland alsointeracts with their target customers on social networks such as Facebook, Twitter and soon. Disneyland includes all the information about the Disneyland in the website so thatconsumers can get to know more about Disneyland at the tip of their finger and makepurchase decision.Furthermore, Disney may also use different approaches as compared to the traditionaladvertising methods. One of such example is media vehicles, where advertisementsexposed to travellers as the advertisements are placed on vehicles such as taxi, busses, orairplanes to effectively reach a wider audience.Sales PromotionDisneyland may offers membership cardsto reward their loyal guest that can be used atany Disney Theme Park, Disney Resort Hotel, and Disney Stores. Customers who soughtthese benefits may enjoy perks such as valuable price discount, wonderful birthdayprivileges, exclusive park experiences, limited edition gifts and also member-exclusiveevent.