2. Monash University wants to learn about its students’ attitudes towards the e-learning platform Moodle. The marketing research company commissioned to conduct the research opts to use the survey method for their main data collection. The sampling technique they use is cluster sampling: each faculty—business and economics, medicine, law, engineering and etc.—is treated as a cluster. The faculty of Arts and the faculty of Business and Economics are randomly selected as the clusters to be surveyed. From each cluster, the researchers draw a random sample of students to be invited to participate in the survey. Please briefly comment on the sampling technique used. Is it appropriate? If yes, explain why. If not, what would be an appropriate sampling technique for this scenario? Yes. Because the elements of every clusters should be heterogeneous within a cluster, but homogeneous across clusters. Every faculty includes students of different gender, level of academic preparedness, nationality, etc. moreover, faculties are mutually exclusive and cover everyone.
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