235. Companies use ________ as marketing communication channels discussing everything from corporate strategiesto detailed product overviews.A. IMingB. web browsingC. emailD. podcasting236. Which of the following is not considered an advantage of a content management system?
237. What is the ebusiness tool that can increase marketing reach and build customer loyalty through audio broadcasting?238. Which ebusiness tool plays a crucial role in getting site visitors to view more than just the home page by providingclear navigation choices?239. What is a well-planned strategy that ensures the search and navigation functions are easy to use and user-friendly on a website?A. blogB. taxonomyC. emailD. podcast240. Which of the following is a challenge facing an ebusiness?241. What are the four challenges facing ebusinesses outlined in the text?242. Which of the following is a good way to build trust when working with customers over the Internet?243. Internet marketers must develop ________ to build strong relationships with customers to ensure loyalty.A. consumer trustB. consumer testimonialsC. consumer segmentationD. market segmentation244. Ben Schultz decides to purchase an iPad on eBay. After the transaction completes and the money is withdrawn from Ben’s PayPal account, the iPad never shows up and the email address of the seller bounces. What issue has Benencountered?
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- d., World Wide Web, A., B., c.