Base which is reflected in its burgeoning database of

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base, which is reflected in its burgeoning database of customer details, purchasing history and internet usage data. Recognising that these data are potentially valuable to third parties, iHarden’s directors discuss the prospect of selling its customer database to a large insurance company, thus allowing the insurance company to target advertising
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and mailouts about home and contents insurance to new home buyers. The directors are divided on the issue. Some view this as an exciting way to add value to their customers, through complementary product offerings; while others see it as a gross misuse of information that is not in keeping with the original purpose for which the data were gathered. You have been hired as an et hics consultant by the board of iHarden. You are required to identify and analyse the key ethical principles at stake, and come up with a recommended course of action. Customer protection and privacy: Security and data breaches, consent, privacy laws, ownership of personal data. Personal information should not be used or sold to others without obtaining consent from clients and consumers. The company could ask for clients and consumers about whether they allow the company to give their personal information to the third parties.
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