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Ben & Jerry’s strives to integrate their mission statement in everything they do and that includes job creation and characteristics. The ethical approach that is applied to their business practices is reflected in the way they treat their employees. Ben & Jerry’s scored a 5 in worker environment their 2012 B Impact Report (Ben & Jerry’s Impact Report, 2012 ).They also are rated four star on the job review website Glass Door with excellent reviews from happy employees(Working at Ben & Jerry’s, 2014). The job characteristics approach presents five core dimensions that encourage employees to work their hardest while staying focused and motivated.15
BEN & JERRY’S Ben & Jerry’s ice-cream employees have an increased production and satisfaction. The task they preform is substantial to the process so, they are able to recognize their work, feel as though theyhave thoroughly contributed, and see that the work is important to the job completion. Ben & Jerry’s employees task are significant and have an identity in the company. The employees’ tasks also include variety through job enlargement. At Ben & Jerry’s no employee is under utilized. Each employee is given a certain amount of autonomy in his or her work. Ben & Jerry’s have a tall organizational structure and there is not an overabundance of management to micromanage. Each employee has some control of how his or her work is completed. The managers and executives higher up constantly provide feedback to the workers to inform them of the results of their actions. These practices help Ben & Jerry’s maintain an excellent work environment by giving their employees motivation and satisfaction. Due to the positive psychological states that result from the job characteristics approach the employees have above average work performance, low turn over rates, and strength to grow the company to help Ben & Jerry’s make their three part mission a reality (Griffin, 2013).Ben & Jerry’s’ was an independent company that lead to effective social campaigns like their campaign against bovine growth hormone and the 7.5% of profits committed to charity. Do to their lack of ability to think through all contingencies and acknowledge threats (Page & Katz, 2010). Ben & Jerry’s had to sell out to survive in the ice cream industry. The Board of Directors at the time was determined to sell out the right way while maintaining their unique mission statement to achieve positive social change while producing the world’s best ice cream with fair compensation. Ben & Jerry’s was a committed “for profit social enterprise” and they were determined to remain that way. Unilever was the highest bidder and acquired Ben & Jerry’s Homemade Ice-cream in April 2000. During sale negotiations the founders of Ben & Jerry’s 16
BEN & JERRY’S board of directors included a unique agreement that according to Edmondson (2014), “guaranteed them a continuing role in the company and gave them legally enforceable powers.”