This segment is jjs d target market 42 which of the

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its marketing effort on this segment of the total market. This segment is J&J's _____. D. target market 42. Which of the following is used to evaluate the attractiveness of various market segments? E. all of the above 43. Juan has segmented the market for boats and is currently analyzing each with respect to several factors, such as size, growth rate, competitor strength, fit with company image, distribution available, cost to serve, and risk before deciding which segment to target. Which step of market segmentation is Juan conducting? D. selecting an attractive segment(s) to serve 44. The product, price, communications, distribution, and services provided to the target market is referred to as the _____. B. marketing mix 45. Which of the following is part of the marketing mix? E. all of the above 46. A(n) _____ is anything a consumer acquires or might acquire to meet a perceived need. C. product 47. To be successful, a product must _____. A. meet the needs of the target market better than the competition does 48. _____ include(s) advertising, the sales force, public relations, packaging, and any other signal that the firm provides about itself and its products. E. Marketing communications 49. Which of the following is included in marketing communications? E. all of the above 50. Which of the following is NOT a critical question for developing marketing communications? E. all of the above are critical questions 51. _____ is the amount of money one must pay to obtain the right to use the product. C. Price 52. Amy purchased a new 32" LCD high-definition television and paid $1,999 for it. This amount of money Amy had to pay to obtain this product is known as the _____. D. price 53. _____ is everything the consumer must surrender in order to receive the benefits of owning/using the product. B. Consumer cost
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54. Timothy and his wife are considering the purchase of a new car. In addition to the price, they are also considering the cost of insurance, gasoline, maintenance, finance charges, and license fees. All of these factors combined represent the _____. D. consumer cost 55. Which element of the marketing mix is concerned with having the product available where target customers can buy it? C. distribution 56. Tony's job entails making sure his company's products get to retailers so that target customers can buy them. Which element of the marketing mix is Tony involved with? C. distribution 57. Auxiliary or peripheral activities that are performed to enhance the primary product or primary service is referred to as _____. A. service 58. Which of the following is NOT considered one of the firm's outcomes of the marketing strategy and consumer behavior process? C. service 59. An image of the product or brand in the consumer's mind relative to competing products and brands is referred to as the product's _____. E. position 60. A product's position refers to _____. B. an image of the product in the consumer's mind relative to competing products 61. Rod is surveying consumers to gain a better understanding of his restaurant's image relative to competing restaurants. Rod is concerned with his restaurant's _____.
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  • Fall '12
  • Pantel
  • Marketing, Following, d., following statements, c.

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