A yes b no questions based on level of measurement

a) Yes
b) No

Questions Based on Level of Measurement
Nominal Interval/Likert Scale Ordinal
Occupational Class It’s hot outside Indicate your job level
1 = Truck Driver 1 = Disagree, 2 = Neutral, 3 = Agree ______ Clerk
2 = Teacher ______ Middle Manager
3 = Lawyer ______ Senior Manager
______ Executive
Nominal Interval/Likert Scale Ordinal
Occupational Class It’s hot outside Indicate your job level
1 = Truck Driver 1 = Disagree, 2 = Neutral, 3 = Agree ______ Clerk
2 = Teacher ______ Middle Manager
3 = Lawyer ______ Senior Manager
______ Executive

Semantic Differential (interval) Questions
An object is assessed by the respondent on a set of bipolar adjective pairs
Very
much
Somewhat Neither Somewhat Very
much
Interesting Boring
Simple Complex
Uncaring Caring
Useful useless
Please state your opinions on South African social grants

Guttman/Cumulative Questions
The respondent checks each item with which they agree. The items themselves are constructed so
that they are cumulative – if you agree to one, you probably agree to all of the ones above it in the list
Please check each statement that you agree with:
____ Are you willing to permit immigrants to live in your country?
____ Are you willing to permit immigrants to live in your community?
____ Are you willing to permit immigrants to live in your neighbourhood?
____ Would you be willing to have to have an immigrant live next door to you?
____ Would you let your child marry an immigrant?
Please check each statement that you agree with:
____ Are you willing to permit immigrants to live in your country?
____ Are you willing to permit immigrants to live in your community?
____ Are you willing to permit immigrants to live in your neighbourhood?
____ Would you be willing to have to have an immigrant live next door to you?
____ Would you let your child marry an immigrant?

Filter/Contingency Questions
Sometimes you have to ask the respondent one question in order to determine if they are qualified or
experienced enough to answer a subsequent one
Have you ever smoked marijuana?
___ Yes
___ No
If yes, about how many times have you smoked marijuana?
___ Once a month
___ 2 to 5 times
___ 6 to 10 times
___ 11 to 20 times
___ More than 20 times
Have you ever smoked marijuana?
___ Yes
___ No
If yes, about how many times have you smoked marijuana?
___ Once a month
___ 2 to 5 times
___ 6 to 10 times
___ 11 to 20 times
___ More than 20 times

Question Content
For each question in your survey, you should ask yourself how well it addresses the content you are
trying to get at. Here are some content-related questions you can ask about your survey questions
• Is the Question Necessary/Useful?
• Are Several Questions Needed?
•
Do Respondents Have the Needed Information?
•
Does the Question Need to be More Specific?
•
Is Question Sufficiently General?
• Is Question Biased or Loaded?
• Will Respondent Answer Truthfully?

Response Format
The response format is how you collect the answer from the respondent
•
Structured Response Formats : Structured formats help the respondent to respond more easily and help
the researcher to accumulate and summarize responses more efficiently
•
They can also constrain the respondent and limit the researcher’s ability to understand what the
respondent really means
Examples
Fill in your gender: ____________