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Long term signage of alliance.Java EstateTo sell quality Arabica coffee beans in all states of Australia.Provides espresso machines to clients at no charge.Concern over outstanding amount5. Key notes from the meeting to summarize the analysisSummarize the analysis above – point 1 and point 2Summarize the potential venture allies – point 3 and point 4Notes any changes suggestedPESTP – Any kind of a civil unrest can take place in case there is a sudden hike in the price of the maintenance of the machine. MacVille needs to stay in line with all the policies and regulations cross borders. An additional benefit is seen with Government’s free trade policy when all the tariffs on imported goods will be removed(Oldroyd, 2004). Imposing of carbon tax is a strong possibility that may have a political effect on the country.E – The additional benefit with Government’s free trade policy when all the tariffs on imported goods will be removed the economy of the state will also be stable as the taxes would reduce making it easier for the public to use the machines more often. Since the resources are booming today there is a possibility of strengthening of Australian dollars.S – The new espresso machines are more environments friendly. They use 30% less energy
which proves to be good for the society too. The growth in population is the key to the rising demands. The predicted growth of population from 2010 to 2050 is around 22 million to 36 million in Australia Marketing environment. The number of home consumers is also increasing with it. The lifestyle of people is changing and there is a growing trend of eating out.T – As already discussed the new machines are developed with a special functionality to use 30%less energy to run. Technological leap is going to make a vast difference as it is going to reduce the energy consumption as well as make it environment friendly. The home markets are experiencing a definite high growth.SWOTS – Marketing and sales are the strong points for MacVille. The marketing done with the promotions were well done and well accepted by the people. Especially the social marketing done was enormously helpful as it reduced cost and reached out to the world fast and easily.The after sales service is a strong point for MacVille. The services provided were top notch. Starting from complaint lodging to installations all were taken care of.MacVille’s procurement policy has also helped. Putting the customer’s requirements as the top priority and giving them 24 / 7 call service has made MacVille stronger.W – The main and the biggest weakness is the logistics. The vehicles are not always on time and are not appropriate. This makes the delivery service weak. The delay results in a quality drop.