The second immediate response that the company would

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positive perception it has enjoyed for years. The second immediate response that the company would make is the modification of operation principles. Instead of using substandard structures, the company could make sure that the manufacture of its products takes place in facilities that respect local construction and building codes. The strategy is prone to protect thousands of employees in the firm. Additionally, the company will eliminate loses that come about due to natural calamities. Although enforcement of that strategy will benefit the company in the long run, it is expensive to make the necessary amendments and improvements. Third, enforcing quality safety control measures is a possible response for the company. For instance serious fires have been regular occurrences for at least two decades ( Backer, 2015 ). The current Bangladesh case was not a surprise to many since the building had inadequate electrical systems an insufficient emergence response plans. Enforcement of appropriate safety standards and emergence response plans will help the company to respond to disasters early enough to avoid severe damage. Finally, liaising with the social media to update the public about the company’s progress is an important response. If the
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ETHICS IN INTERNATIONAL BUSINESS 3 public become aware that the firm has responded positively to the disaster through deeds such as compensation of victims, positive image is likely to resume ( Amankwah-Amoah, 2015 ). The disadvantage of using this method as a way to respond is the expensive nature of digital advertisements. Discussion of the ethical concepts in this case Joe Fresh can balance its competitive position, obligations to shareholders, and customer demands with ethical sourcing. Some people believe that companies have a moral obligation to protect jobs for the citizens. In this case, they regard outsourcing as unethical. However, from a company’s viewpoint, there are a lot of aspects to consider. First, businesses exist to make profit and this depends on factors such as quality personnel. Second, enterprises must create a balance between the establishments of a considerable corporate social-responsibility and delivery of high quality products ( Biswas et al., 2015 ). Sometimes companies can avoid ethical sourcing as a way
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Christopher Reinemann
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