What were looking for in a great CEO is the following Service oriented not ego

What were looking for in a great ceo is the following

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What we’re looking for in a great CEO is the following: • Service-oriented, not ego-oriented: She is all about serving the stakeholders of the business—the owners, the brand, the employees, the community, the suppliers, the customers. Like a good infantry officer, she eats last. • Passion: She is all about this business. Everything the company creates and stands for is her passion, and her passion is contagious. The entire company is caught up in it. • Honor: She would never risk their honor and reputation for a buck or power or prestige. • BAG: Big Audacious Goal (adapted from Jim Collins’s Big Hairy Audacious Goal concept outline in his book Good to Great) . A CEO who’s driven to change the world and can inspire her employees to help. This zeal drives the whole organization, and that’s where outsized profits come from. While we can make a lot of money with just Meaning and Moat, when we add in good Management, we’re less likely to suffer through a period when a traitor is running the show poorly and costing us all money. These three qualities together constitute a wonderful business. You get these right, you’re buying a really good company. HOW TO CHECK OUT MANAGEMENT WITHOUT HIRING A PRIVATE EYE So how do you know if the CEO has these qualities? John Templeton, a great investor in the Rule #1 tradition and founder of Templeton Funds, called the solution to this problem “scuttlebutt.” His goal was to gather all the latest gossip and loose talk about every business he was interested
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in. Yes, it’s a lot more work than the late shift at McDonald’s. Oh. Wait a minute. No it’s not. And besides, there’s a great tool called the Internet. If your CEO has been around awhile, there will be a tremendous amount of info written on him or by him linked on the Internet. Start with Wikipedia.com , a great summary of information including links to other sources, and go where it leads. Cross-check facts, however, when you use a site like Wikipedia, which can occasionally contain false information. Try Googling the CEO’s name. Read all the articles written about him or her in all the trade magazines. Your CEO is the subject of scrutiny by reporters, some of whom are going to write the truth as they dig it out. You’ll find articles in Forbes, Fortune, Barron’s, Wired 2.0, Success , and the Wall Street Journal . Next, go to the New York Times web page and do a search on your CEO. See the New York Times search results on Ralph Lauren. I can get articles back into the 1800s. Not on Ralph, of course. Another great source of information about both your target company and the manager is the competitors. Everybody likes to dish dirt, right? Go to their websites and blogs. John Mackey wrote a blog bashing his competitors at Wild Oats for a few years leading up to the Whole Foods acquisition of Wild Oats in early 2007. In fact, Mackey began posting a blog under a pseudonym on Yahoo! Finance in the late 1990s, and quickly became known as a cheerleader for Whole Foods stock. In 2000 he wrote, “I admit to my bias. I love the company and I’m in for the long haul. I shop at Whole Foods. I own a great deal of its stock. I’m aligned with the mission and values of the company….
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Is there something wrong with this?” No, I don’t think there’s anything
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  • Spring '20
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