advertisement and market relationship this company has emphasized in producing

Advertisement and market relationship this company

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advertisement and market relationship, this company has emphasized in producing quality clothes that the entire main shareholder in the exchange market started investing it them and all most every famous celebrity of music and sports started wearing their brand. It’s just because of their brand quality related to book as it is marketer’s major positioning tools. It has direct impact on company’s performance that’s why from last few years Company has been adjudged as the “brand of the year”. Every company is providing same clothes but one thing which makes them different from others is their style & design which is another way to attract and add customer value. When it comes to “first mover strategy”, J. has also been the first to launch a designer brand of perfumes for both men and women. The collection of mesmerizing fragrances consists of both attars and perfumes some of which go back over a century in their formulation technique. Pakistan Junaid Jamshed Page 19
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being very cultural and social country, J. Helps people build an elegant image that is in sync with their cultural and social values. In a short time span of 5 years, Junaid Jamshed has built a name and goodwill in the market as a fashion designer wear outlet for men and women with a unique range of products. Junaid Jamshed's fashion outlet was founded in 2002 and is headquartered in Karachi. Rests of the outlets are 14 spread across Pakistan in all major cities and also in London. Marketing Tools Junaid Jamshed would also have to promote its products so that the customers could be aware of the latest designs and fashions. Advertising Sales promotion Personal Selling Advertising The product promoted by giving ads on the television like on the fashion channels of Pakistan like F-TV. In the same way ads given on internet through many sites, various sites like Facebook, Yahoo, Outlook, and Gmail . Junaid Jamshed gives ads using these sites and also uses the company’s own official website for the promotion. www. junaidjamshed .com Sales promotion Sales promotion in the form of offering extra discount to the customers or giving some other type of value added services to the customers, this discount also in the form of giving loyalty card to the customers which offer different discounts on different products of Junaid Jamshed Personal selling In personal selling the firm’s sales force present the products to the customers for the sake of building customer relationship. Junaid Jamshed also uses this tool of advertising by taking part in different exhibitions. Many fashion shows are organized within at national level and at local level and also at international level. Indirect marketing channel Junaid Jamshed Page 20
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Indirect marketing channel is that in which contain one or more intermediary levels. Junaid Jamshed is also using the concept of indirect marketing. Junaid Jamshed distributes its products to its outlets from where the customers can but easily. Therefore, the accessibility and attractiveness of the outlets matters a lot from the sales point of view. Because these outlets act as medium to deliver the product and services offered by
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  • Winter '17
  • goutam
  • Marketing, Junaid Jamshed

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