rivalry is high in such market as the local players also compete among themselves along with the
established players like Ola and Uber to create the market share for themselves.
In this section, Jugnoo's internal strength and weaknesses in various functional areas such
as strategy, finance, human resources, information technology, operations, and marketing have
been identified using SWOT analysis.
Targeting Niche Market:
The founders of Jugnoo focused their business in Tier 2 and
Tier 3 cities rather than Tier 1 cities. They know that their app would benefit the autorickshaw
market immensely rather than taxis. It is justified to the fact that in these cities, autorickshaws
represent the primary mode of transportation for the public because they could be operated
through the narrow streets of these cities. Moreover, these cities were significant economic
drivers and have contributed to the development of the nation to a broader extent. Furthermore,
by targeting this market, they also avoid any competition from already established companies
such as Ola and Uber.
Asset free Business Model
: Jugnoo developed its business model in such a way that they
want their business to be free from assets as much as possible. By adopting such a model, they
kept themselves away from any financial or operational risks associated with owning the
autorickshaws or hiring the drivers for those auto rickshaws. In this way, they could merely focus
on their core competencies.
Expanding to other markets
: Jugnoo also ventured into other markets such as Business
to Business (B2B) and Business to Consumers (B2C). They extended their target customers by