Criticisms that focus on the style of advertising

8
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Criticisms that focus on the style of advertising, saying it’s deceptive or
crafty, are referred to as _____.
A. short-term manipulative arguments
B. testimonials
C. long-term macro arguments
D. consent decrees
E. patents
3
9
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_____ refers to exaggerated, subjective claims that can’t be proven true
or false.

4
0
.
When the city of Pensacola in Florida uses the slogan, “the best seafront
vacation in the Americas” to promote tourism in the area, it is using
_____.
4
1
.
A company that manufactured ladders advertised its products as “the
strongest, safest, and the most durable ladders in the world.” This is an
instance of _____.

4
2
.
Which of the following is a feature of puffery?
A. Objective claims
B. Genuineness
C. Validity
D. Fairness
E. Exaggeration
4
3
.
Which of the following statements about deceptive advertising is true?

4
4
.
Under current law, the only product claims that are considered deceptive
are those that:
4
5
.
An ad for a soft drink that uses the slogan: “Life is good” is employing
_____.

4
6
.
According to African American Sam Perkins, the owner of Maryland’s
largest ad agency, “If you were to come from another planet and watch
American television, you would think that all black people did was play
basketball and hang out on street corners, and do rap music.” In this
instance, Perkins is accusing advertising of:
A. promoting materialism.
B. promoting puffery.
C. manipulating people into buying things they don’t need.
D. perpetuating stereotypes.
E. violating public policy.
4