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8.Criticisms that focus on the style of advertising, saying it’s deceptive or crafty, are referred to as _____.A.short-term manipulative argumentsB.testimonialsC.long-term macro argumentsD.consent decreesE.patents39._____ refers to exaggerated, subjective claims that can’t be proven true or false.
40.When the city of Pensacola in Florida uses the slogan, “the best seafront vacation in the Americas” to promote tourism in the area, it is using _____.41.A company that manufactured ladders advertised its products as “the strongest, safest, and the most durable ladders in the world.” This is an instance of _____.
42.Which of the following is a feature of puffery?A.Objective claimsB.GenuinenessC.ValidityD.FairnessE.Exaggeration43.Which of the following statements about deceptive advertising is true?
44.Under current law, the only product claims that are considered deceptive are those that:45.An ad for a soft drink that uses the slogan: “Life is good” is employing _____.
46.According to African American Sam Perkins, the owner of Maryland’s largest ad agency, “If you were to come from another planet and watch American television, you would think that all black people did was play basketball and hang out on street corners, and do rap music.” In this instance, Perkins is accusing advertising of:A.promoting materialism.B.promoting puffery.C.manipulating people into buying things they don’t need.D.perpetuating stereotypes.E.violating public policy.4