They may even be unaware that research is going on at all 5 Analysing the Data

They may even be unaware that research is going on at

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They may even be unaware that research is going on at all. 5. Analysing the Data: Editing and Coding: After the fieldwork has been completed, the data must be converted into a format that will answer the manager’s questions.   Data Analysis: The application of reasoning to understand the data that have been gathered. 6. Formulating the conclusions and preparing the report Formulating the conclusions and preparing the report The importance of effective communication cannot be overemphasized. Research is only as good as its applications. The Research Program Strategy: Research project: A single study that addresses one or a small number of research objectives. Research program: Numerous related studies that come together Downloaded by:: bryce0736 | [email protected] Distribution of this document is illegal
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Stuvia.com - The study-notes marketplace to address multiple, related research objectives. Downloaded by:: bryce0736 | [email protected] Distribution of this document is illegal
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Stuvia.com - The study-notes marketplace STEP 1a: Theory Building – Ch 3: Theory: A formal, logical explanation of some events that includes pre- dictions of how things relate to one another. Research Concepts and Constructs: Concept (or Construct): A generalized idea about a class of objects that has been given a name; an abstraction of reality that is the basic unit for theory development. Ladder of Abstraction: Organization of concepts in sequence from the most concrete and individual to the most general. Abstract Level: In theory development, the level of knowledge expressing a concept that exists only as an idea or a quality apart from an object. Makes problem more narrow and more specific. – Non-verifiable, Not measurable o Sales Person Job Performance o Gender theory, Elements in Financial Planning, Good management Empirical Level: Level of knowledge that is verifiable by experience or observation. – Verifiable, Measurable o Number of Sales Calls, Number of Sales, Dollar Value of Sales o Females are better at Financial Planning Research Propositions and Hypothesis: Propositions : Statements explaining the logical linkage among certain concepts by asserting a universal connection between concepts. Hypothesis : Formal statement of an unproven proposition that is empirically testable. Empirical testing: Examining a research hypothesis against reality using data Variables : Anything that may assume different numerical values; the empirical assessment of a concept. Operationalizing : The process of identifying the actual measurement scales to assess the variables of interest. Example: Downloaded by:: bryce0736 | [email protected] Distribution of this document is illegal
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Stuvia.com - The study-notes marketplace Understanding Theory: Verifying Theory: o To determine which is the better theory, researchers make observations or gather empirical data to verify the theories.
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