And finally share some much needed banter with your

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and finally share some much-needed banter with your colleagues as you car-pool on the way back home. And, oh, how could we forget? Even though a dinosaur in this digital age, there’s the office grapevine that makes car-pooling that much more fun! What are we getting at? Well, since the definition of communication is the act of transmitting a message, opinion, information, instructions, feedback or even gossip , we are saying something to someone pretty much every waking moment. And since most of us spend a large part of each day working, in a work environment, structures or otherwise, business communication forms a large part of what we are saying. What Is Business Communication? Why is it important? Communication is the lifeblood of any organisation. Whether it’s issuing simple instructions at work, sorting out a tricky situation with a subordinate, lifting flagging morale, working out a better way to meet productivity targets, briefing your team on customer feedback after a product launch, or as CEO, getting your employees to buy into your company’s vision – communication is the pivot of any business venture, from start-up to global corporation. Business Communication vs General / Social Communication Differences Business communication differs greatly from regular communication. It refers to communication that takes place in a work environment, and is meant to achieve the common goal of getting the job done and doing it effectively. Business communication could be internal, that is, within the organisation between colleagues or between departments; or it could be external, for instance, a brand-building campaign for a company to shore up its image. It could also include communicating with vendors, partner organisations, prospective clients or just the public at large.
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There are many career tracks that are based almost entirely on business communication skills, such as marketing, customer care, corporate communications, public relations, brand management, advertising and event management. While the parties at the sending and receiving ends of the communication differ, each of these career domains revolves around getting a certain message across and getting it across to a very specific target audience. The number of platforms that we use for business communication has exploded in recent times. Whereas telephone and email were once the most oft-used mediums, now online meetings, videoconferencing, teleconferencing, voice messages and even web chat and instant messaging are par for the course. When it comes to a company targeting a large audience, videos, powerpoint presentations (PPT), blogs, apps, social media and television come to the rescue. And, with all these platforms available at the tap of the finger, let’s not forget where it all began – good, old-fashioned face-to- face communication!
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