Personal Brands in SMM_Workbook_v1.1.pdf

Setting up specific group pages below is a

Info icon This preview shows pages 12–19. Sign up to view the full content.

Setting up specific group pages Below is a compilation of examples of each of the main content categories for each of the key personal brand marketing personas, including students and job seekers, business owners and consultants, professionals and executives, politicians and celebrities.
Image of page 12

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

6 WORKBOOK | © 2017 SOCIAL MEDIA COLLEGE 10118NAT DIPLOMA OF SOCIAL MEDIA MARKETING | PERSONAL BRANDS IN SMM_V1.1 Owned Content (or ‘content marketing’) Business Owners Facebook Example Mari Smith Professionals LinkedIn Example Suzi Jacobs Students & Job Seekers Instagram Example @opomodora Politicians Twitter Example @BarackObama Celebrities Google+ Delta Goodrem
Image of page 13
7 WORKBOOK | © 2017 SOCIAL MEDIA COLLEGE 10118NAT DIPLOMA OF SOCIAL MEDIA MARKETING | PERSONAL BRANDS IN SMM_V1.1 Promotional Business Owners Instagram Example @LornaJane Students & Job Seekers LinkedIn Premium Job Seeker Account Professionals Twitter Example @ArianaHuff Politicians Facebook Example Malcom Turnbull Celebrities Twitter Example @TaylorSwift13
Image of page 14

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

8 WORKBOOK | © 2017 SOCIAL MEDIA COLLEGE 10118NAT DIPLOMA OF SOCIAL MEDIA MARKETING | PERSONAL BRANDS IN SMM_V1.1 Third Party Content Students & Job Seekers Facebook Example Student Post Share Business Owners Google+ Example Guy Kawasaki Professionals Twitter Example @AngelaAhrendts Politicians Twitter Retweet @Schwarzenegger Celebrities Instagram Example @RyanSeacrest
Image of page 15
9 WORKBOOK | © 2017 SOCIAL MEDIA COLLEGE 10118NAT DIPLOMA OF SOCIAL MEDIA MARKETING | PERSONAL BRANDS IN SMM_V1.1 Community Management Politicians Twitter Example @ LaundyCraigMP Students & Job Seekers LinkedIn Premium Job Seeker Account Business Owners Facebook Example Jeff Bullas Professionals Instagram Example @lisatant Celebrities Twitter Example @UsainBolt
Image of page 16

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

10 WORKBOOK | © 2017 SOCIAL MEDIA COLLEGE 10118NAT DIPLOMA OF SOCIAL MEDIA MARKETING | PERSONAL BRANDS IN SMM_V1.1 Personal Brand Marketing Constraints on Social Media In the same way that constraints were identified for an organisation, an individual must identify which constraints exist for their personal branding marketing. To an extent understanding the content and social media network constraints is almost more important for a personal brand, as every post made is a reflection of what that individual represents. The content constraints process will recognise ‘what not to do’ and avoid significant brand damage. Each distinct persona will have different constraints depending on their target audience, the industry in which they work, and their overall values. There are too many potential opportunities and constraints to list in entirety; however, some examples have been highlighted in the table below. Individuals must complete the exercise based on the constraints specifically relating to their organisation and industry.
Image of page 17
11 WORKBOOK | © 2017 SOCIAL MEDIA COLLEGE 10118NAT DIPLOMA OF SOCIAL MEDIA MARKETING | PERSONAL BRANDS IN SMM_V1.1 Constraint Examples Owned Content Promotional 3rd Party Content Paid Ads Community Management When not to post When there is negative publicity about the individual and/or industry in
Image of page 18

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

Image of page 19
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern