Charging a relatively high price for new and

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143. Charging a relatively high price for new and innovative products to those consumers most willing and able to pay the high price is called price: A. penetr ation. B. bundling. C. fixing. D. referencing. E. skimming. 144. Price skimming focuses on selling products to __________ and __________ in the consumer adoption process model. 145. For marketers using a price skimming strategy, once the initial demand is met for new and innovative products, they will likely: 146. When Burroughs-Welcome introduced the first anti-AIDS drugs, they initially set the price at $10,000 for a year's supply. Burroughs-Welcome was probably pursuing a __________ pricing strategy.
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147. When Apple Computer Company introduced the iPhone--a combination phone, MP3 player, and Internet access device--in 2007, it was priced at $499, considerably higher than either the iPod or competing cell phones. Apple was probably pursuing a __________ pricing strategy. A. market penetratio n B. slotting allowance C. price fixing D. reference price E. skimming 148. With a __________ pricing strategy, marketers set a low initial price for the introduction of a new product or service. 149. Mario is the first retailer in town to sell games for Sony's new PlayStation 3 machine. Mario wants to quickly capture as much of the market for the new games as possible. Mario will likely use a __________ pricing strategy.
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150. When HP first introduced their Inkjet printers, consumers could only buy refill cartridges from HP. HP made significant profits from the sale of replacement cartridges. In this situation, HP logically used a __________ pricing strategy for their printers. 151. The major objectives associated with a market penetration pricing strategy are to: A. capture the high e demand curve an costs. B. build sales and market share. C. minimize customer dissatisfaction and maximize referen D. provide an incentive to purchase a less desirable produ product. E. match competitors' prices and communicate high qualit
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