Purchases this is known as a data mining b data

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purchases, this is known as: A. data mining. B. data recovery. C. data entry. D. data analysis. E. data modeling. Data mining uses a variety of statistical analysis tools to uncover previously unknown patterns in the data or relationships among variables. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 09-03 Describe the various internal and external secondary data sources. Topic: Marketing Research Process Step 3--Data Collection Process 109. (p. 183) When a research team has gathered data for specific research needs this is known as:
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Learning Objective: 09-02 Summarize the differences between secondary data and primary data. Topic: Marketing Research Process Step 3--Data Collection Process 110. (p. 183) Which of the following statements best describes secondary data? Secondary data can be quick to access and relatively low cost. The secondary research may not be the most current information available since the data is not intended for the researchers specific needs. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 09-02 Summarize the differences between secondary data and primary data. Topic: Marketing Research Process Step 3--Data Collection Process 111. (p. 188) Which of the following types of research would be considered conclusive research? Experimental research manipulates a variable to establish cause-and-effect relationships. As a form of conclusive research, it is typically quantitative in
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nature and can be used to confirm insights. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 09-04 Describe the various primary data collection techniques. Topic: Marketing Research Process Step 3--Data Collection Process 112. (p. 192) Which of the following is a systematic means of collecting information from people using a
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