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Thesis Final Report (long)

51 chapter 6 recommendations this study on haggling

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CHAPTER 6 RECOMMENDATIONS This study on haggling had enabled the researchers to develop a Haggling model. It must be noted that this research was purely a qualitative and statistical analysis was not applied. Based on the study, the researchers have identified some recommendations for future researches. Since this research was based on only one bazaar in Karachi, Pakistan, more qualitative studies can be done by diversifying the samples from various bazaars in the same city. Also, this can be done across various bazaars in Pakistan and can be compared to other bazaars across the world. This will help future researches as it will give a clearer picture of how haggling differentiates on a broader perspective globally, identifying numerous factors and motives of a wider audience. The factors, motives and outcomes identified in this research can be studied independently and explored on an individual basis to understand the impact of each on haggling. In future, quantitative studies can be conducted to understand haggling based on statistical analysis where hypothesis models can be made based on the Nash Game theory model. Researchers can analyze various variables and study their individual impact on haggling as well as studying the relationship between the independent and dependent variables that have been explored in this research. Also, more variables may exist that have not been highlighted in this research and can be studied in full to understand haggling. Experimental models can also be prepared where observations are taken based on participatory and non-participatory methods. The study can be replicated by overcoming the limitations identified by the researchers. Haggling is a concept that needs greater attention in order to understand consumer behaviour is open air retail settings in order to benefit from the advantages of haggling identified in the earlier part of the thesis. For this purpose, haggling should be studied as a concept by psychologists and sociologists. 52
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BIBLIOGRAPHY Ackerman, D. and Tellis, G. (2001), "Can Culture Affect Prices? A Cross-cultural Study of Shopping and Retail Prices", Journal of Retailing , vol. 77, no. 1, pp. 57-82. Ahmed, S 2010, ‘Sunday Bazaar: A Change for the Better?’, The Express Tribune , 24 July, viewed 1 October 2010, <http://tribune.com.pk/story/30412/sunday-bazaar-a-change-for-the- better/> Alex, K. (2009), "How to Master the Art of Haggling", Vagabondish, Jan 17. Alserhan, B.A. (2009), "Propensity to Bargain in Marketing Exchange Situations: A Comparative Study ", European Journal of Marketing , vol. 43, no. 3/4, pp. 350-363 Arnold, M.J. and Reynolds, K.E. (2003), "Hedonic Shopping Motivations", Journal of Retailing , vol. 79, no. 2, pp. 79-95. Bacharach, S.B. 2009, “Whatever Happened to Bargaining?”, The Bacharach Blog, weblog post, 4 August , viewed 1 October 2010, http://bacharachblog.com/leader/what-ever-happened-to- bargaining-the-important-difference-between-negotiation-bargaining/ Bertacchini, E.E. and Lamieri, M. (1968), "The Etiquette of Bargaining in the Middle East ", American Anthropologist , vol. 70, no. 4, pp. 698-706 Bothello, B. (2004), Carpionato Peoperties,
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