Following was not one of the results a honest

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following was NOT one of the results? A. Honest telemarketers found easier to reach customers. B. Dishonest telemarketers found it relatively easier to get C. Consumers received fewer telephone calls. D. Companies were forced to move away from telemarketi E. All of these were results. Honest telemarketers found it more difficult to reach customers because of the restrictions. Meanwhile, dishonest telemarketers who broke the rules found it easier to get their calls answered because the total number of calls went down. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 04-04 Identify important social trends that affect the macroenvironment. Topic: Macroenvironmental Factors 77. (p. 87) Recently, Jason, one of the few Americans who has not registered with the Do Not Call Registry, received a call from a marketer suggesting Jason needed additional insurance since he had just become a father and changed jobs. Jason was shocked and very concerned about: Jason was shocked that the marketer knew his personal information--in other words, that his privacy had been violated. AACSB: Analytic Blooms: Understand Difficulty: 3 Hard Learning Objective: 04-02 Explain why marketers must consider their macroenvironment when they make decisions. Topic: Macroenvironmental Factors 78. (p. 87) The many demands on consumers today have
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made it more difficult for marketers to: Getting consumers' attention in the time-poor society is difficult. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 04-04 Identify important social trends that affect the macroenvironment. Topic: Macroenvironmental Factors 79. (p. 87-88) The reality that marketers face consumers who are "time poor" is illustrated by the fact that: All of these are characteristics of the time-poor society. AACSB: Analytic Blooms: Understand Difficulty: 3 Hard Learning Objective: 04-04 Identify important social trends that affect the macroenvironment. Topic: Macroenvironmental Factors 80. (p. 87-88) One of the problems for marketing communications to today's time-poor society is consumers have __________ as an alternative to television or radio. A. DV Ds B. MP3 players C. cell phones D. the Internet
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E. all of these All these are alternative devices consumers can use for entertainment or to receive information.
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  • Fall '12
  • Chris
  • Marketing, Generation Y, Macroenvironmental Factors, corporate partners, B. Corporate partners

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